Eswatini Beverages Limited (EBL), a key player in the country’s alcohol and beverage industry and a subsidiary of AB InBev, is actively contributing to Eswatini’s long-term economic growth. The company supports industrialisation, job creation, trade expansion, and entrepreneurship, playing a vital role in national development.
EBL Country Director Doreen Tumereebire explained that the company’s value chain boosts local production by supporting local suppliers, investing in skills development, and encouraging entrepreneurship, especially through its wide distribution and retail networks. The company’s operations also increase tax revenues and attract foreign direct investment, while strengthening related sectors such as agriculture, logistics, and retail.
Tumereebire pointed to the rising demand within the Southern African Development Community (SADC) region and Eswatini’s strategic location as major opportunities for expanding production and increasing exports. She believes Eswatini can become a manufacturing hub for neighbouring markets if the policy and regulatory environment remains stable and predictable.
“We see exciting opportunities to invest in modern production technology and automation to improve operational efficiency,” Tumereebire said.
The company is also exploring product innovation using locally sourced ingredients and sustainable production methods. She cited Eagle Lager in Uganda, brewed with locally grown sorghum, as an example of how inclusive sourcing can boost rural livelihoods and create unique products.
Despite the sector’s potential, Tumereebire identified regulatory challenges, particularly the alcohol levy introduced in 2019, as a constraint on competitiveness compared to neighbouring countries like South Africa. She warned that high taxes increase operational costs and encourage informal alcohol trade.
On road safety, Tumereebire reaffirmed EBL’s strong support for responsible drinking and government efforts to prevent drunk driving. She suggested that expanding affordable public transport and ride-hailing services could further reduce alcohol-related accidents and promote tourism, mobility, and youth employment.
EBL’s partnerships with government ministries have already produced results. Collaboration with the Ministry of Commerce, Industry and Trade enabled EBL to export 30,000 hectolitres of Carling Black Label beer to South Africa last year, a success it aims to build on in 2025.
Tumereebire views public-private partnerships as essential for strengthening manufacturing resilience and economic competitiveness through policy development, skills training, and investment promotion.
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