Standard Bank Eswatini has unveiled its new Phokophela Sinawe campaign, a long-term customer growth initiative backed by E600 000 in prizes, as the bank seeks to position itself as a financial partner that walks alongside customers in their everyday journeys.
The campaign, which carries the message “Keep pushing. We are with you,” was officially launched on Monday at Movie Zone Ezulwini, with bank officials saying it represents a shift from simply offering banking products to actively supporting customers as they pursue their financial goals.
Delivering remarks on behalf of Chief Executive Mvuselelo Fakudze, Head of Personal and Private Banking, Ewen Hiwa, said the campaign reflected the bank’s commitment to standing with customers through every stage of their lives.
He said whether customers were saving for a home, building businesses or investing in the country’s future, Standard Bank wanted them to know they did not have to walk the journey alone.
Hiwa said the campaign was not just another marketing exercise but a long-term commitment that would be measured by how consistently it was lived both inside and outside the bank.
He also noted that the campaign had been built with the involvement of young people, including the bank’s interns and students from Limkokwing University, demonstrating that it was created with the people of Eswatini rather than simply for them.
“Our campaigns do not come alive through advertising alone. They come alive through people,” he said.
Head of Products Nqoba Manana said the campaign translated the promise of “Sinawe” into practical support that customers experience in their daily banking activities.
He explained that the campaign was centred on three everyday banking moments which are; buying, sending and swiping.
Manana said the bank wanted customers to experience convenience when purchasing electricity, airtime and other essentials, confidence when sending money to family and friends, and ease when paying for groceries, fuel, school expenses and other daily necessities.
To reinforce that promise, Standard Bank has introduced a rewards campaign that turns qualifying transactions into opportunities to win cash and other prizes.
Customers do not need to register to participate, as every qualifying transaction automatically earns entries into weekly, monthly and grand prize draws.
Under the campaign, customers earn two points every time they purchase airtime, electricity or other value-added services through the bank’s digital channels.
They receive one point for sending money, transferring funds or using bank-to-wallet services, while another point is awarded each time they use their Standard Bank card to pay at shops, restaurants, fuel stations and other merchants.
Customers can further increase their chances of winning by earning 10 bonus points when they complete selected banking activities such as switching to bundled pricing, opening a savings account, taking a digital loan, paying municipal rates or signing up for Flexi Funeral Cover.
The promotion offers prizes worth E600 000, with 81 winners set to benefit during the campaign period.
A total of 50 weekly winners will each receive E1 000 fuel or shopping vouchers, while 30 monthly winners will walk away with E5 000 cash prizes.
At the end of the campaign, one lucky customer will win the grand prize of a brand-new motor vehicle.
The promotion runs until November 30, 2026, with every qualifying transaction increasing a customer’s chances of winning.
Bank officials said the rewards campaign was designed to demonstrate that the bank’s promise to customers extends beyond words by rewarding the everyday banking behaviours that keep individuals, families and businesses moving forward.
They said the campaign reflects Standard Bank’s broader vision of supporting the growth of customers and contributing to Eswatini’s economic development through meaningful partnerships rather than one-off promotions.
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