MBABANE – Multi-talented LiSwati female artist, Stella Jacobs has announced the launch of her independent record label and entertainment company, Gem of Africa, marking a major milestone in her journey within the music industry.
Jacobs is known for her dynamic and soulful performances as a recording artist and song-writer. Her music embodies a unique blend of genres, captivating audiences with powerful vocals and heartfelt lyrics.
The announcement was made through a press statement and on her social media pages, she reflected on years of struggle, perseverance and growth in her music career. She revealed that the decision to establish her own label came after spending years feeling overlooked and unsupported, ultimately choosing to take full control of her artistic vision and career direction.
The new company, Gem of Africa, will operate as a record label, events management and talent management company, aiming to create opportunities for both established and upcoming artists. The brand is focused on empowering talent, building authentic African music, and creating platforms for creative freedom.
“Gem of Africa is more than a company. It is my freedom, my confidence and my commitment to my purpose,” the statement said.
Over the years, Jacobs has built a strong reputation. With hardwork and passion, she is determined to growt local music. Her journey has inspired many young artists, particularly women, to believe in their dreams despite challenges within the competitive entertainment industry.
She also announced that the company has secured a distribution deal with Paradise Africa, ensuring that music released under Gem of Africa will reach audiences with high quality, consistency and global impact.
“I am grateful to everyone who believed in me, even when I doubted myself. This is just the beginning,” she said.
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