Mbabane –Hilda Gule, a 45-year-old teacher at Nyakatfo Nazarene Primary School in the Hhohho Region, has started 2026 with a remarkable win after claiming a brand-new Nissan Navara double cab valued at over E600,000, having spent just E237 at the Mbabane OK Foods store.
Gule won the prize through OK Foods’ national “Win a Bakkie” competition, which attracts thousands of shoppers across the OK Franchise Group in Eswatini, South Africa, and Namibia. She secured her entry by purchasing a qualifying product and swiping her Count On! Loyalty Card, which automatically entered her into a digital national draw, InsideBiz reported.
The annual promotion rewards customers for shopping with OK Foods, allowing multiple entries for each qualifying purchase. Originally launched as a regional campaign in KwaZulu-Natal, the competition has expanded to the full OK Franchise Group, making it one of the brand’s flagship holiday-season initiatives.
Speaking during the handover, OK Foods Regional Operations Manager for KwaZulu-Natal and Eswatini Nazeem Martin said: “This is a national competition that has run for many years. Customers enter by purchasing specific participating products and swiping their loyalty cards. Each qualifying purchase gives them another chance to win.”
Martin noted that Gule competed against customers from Johannesburg, Cape Town, and Namibia, adding: “Of the approximately six bakkies available, she is the only winner from Eswatini, making this a very special moment.”
Photo by OK Foods Eswatini
He clarified that the competition is a customer appreciation initiative and not part of OK Foods’ Corporate Social Investment programme. “This is purely about appreciating our customers, inviting them into our stores, providing them with value for their money, and thanking them for shopping with us. When they swipe their card and participate, the reward is there,” Martin said.
Gule described her win as a miracle and thanked the company for the opportunity. “For His grace and His favour, this is a miracle. I thank OK Foods for hosting this competition and for selecting me as the winner. I am truly grateful for this gift,” she said.
She also pledged continued loyalty to the brand: “I promise OK Foods that I will remain your customer. As I drive this car, everyone who approaches me will be motivated to come and buy at OK Foods.” Gule said the vehicle would significantly improve her mobility and daily life.
Lincoln Motsa, OK Foods franchise owner and Managing Director in Eswatini, congratulated Gule and called the vehicle a blessing for her family. “Let this car bring joy to you and your family. Let it be a blessing and a source of happiness. Please enjoy this car, and as you do, remember OK Foods and, most importantly, remember God. God can do amazing things,” he said.
Martin added that the Win a Bakkie competition will continue rewarding loyal customers across OK Foods outlets: “We look forward to welcoming our customers back to our stores in 2026 and beyond.”
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