MBABANE — Business Eswatini hosted the official launch of the second edition of the Made in Eswatini Consumer Choice Awards on 19 June 2025 at its head office. The event brought together members of the press and key stakeholders to celebrate local brands trusted and loved by Emaswati.
The awards spotlight over 130 proudly local products across more than 15 categories, including beauty, fashion, food, and innovation. This year saw 678 nominations, reflecting growing interest in recognising Swazi excellence.
Mr E. Nathi Dlamini, CEO of Business Eswatini and Chairman of the Jury, led the awards’ jury panel tasked with selecting brands that demonstrate quality, creativity, and commitment to the local economy.
The launch programme included remarks from Yolanda Stewart, program director, Melusi Zox Dlamini, chairman of A Peculiar People who hosted the event, and Jordy Shiba from MTN MoMo who spoke on voting lines. HRH Princess Sakhizwe delivered the keynote address, while Mbabane City CEO Ms Gciniwe Fakudze gave closing remarks.
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