Mbabane—Locally manufactured haircare brand LUSH Hair has rolled out a nationwide campaign that showcases Eswatini’s creative talent while promoting the growing significance of the “Made in Eswatini” movement in the manufacturing sector.
The campaign, conceptualised and led by marketing strategist Celiwe Dlamini, features a wide range of figures from the country’s creative, fashion, and media industries. Among the participants are digital creators Tiitee McBubbles and Bianca Dlamini Holman, DJ Ash, lifestyle influencer Tlalane Dlamini, and models Nowethu Motsa and Alexandra Bouwer, who contribute fashion and visual storytelling elements. The initiative also includes musician Nomalungelo, reigning Miss Eswatini Temvelo Mtsetfwa, television personality Bello Nkosi, and influencer Zindzi Thwala, reflecting the diversity and depth of Eswatini’s creative sector.
Organisers say the campaign aims to demonstrate how locally manufactured products can be competitively branded, supported by homegrown talent, and positioned for relevance across the Southern African market. Central to the campaign are themes of national pride, local ownership, and the importance of supporting domestic production.
Alongside branding objectives, the campaign incorporates a back-to-school support initiative. Four pupils will each receive E5 000 to help cover school fees, uniforms, and stationery, with winners announced weekly across various media platforms. This support program runs until 12 January 2026.
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