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Home Travel

Eswatini tourism pitched to SA travel market

Adekunle Owolabi by Adekunle Owolabi
July 25, 2025
in Travel
Reading Time: 1 min read
0
An Eswatini Tourism Authority official engages with a potential travel buyer during the Eswatini Spotlight Travel Expo held in Sandton.

An Eswatini Tourism Authority official engages with a potential travel buyer during the Eswatini Spotlight Travel Expo held in Sandton.

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SANDTON & PRETORIA – The Hospitality and Tourism Association of Eswatini (Hotaes), in partnership with the Eswatini Tourism Authority, has taken the Kingdom’s tourism offerings directly to the South African market during the Eswatini Spotlight Travel Expo held from 23–24 July 2025.

The two-day roadshow, hosted in Sandton and Pretoria, targeted key players in the tourism value chain, including tour operators, travel agents, embassies, and travel buyers based in South Africa.

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Fifteen tourism operators from Eswatini represented the country, offering curated travel packages and promoting unique cultural, adventure, and eco-tourism experiences that set the Kingdom apart as a preferred destination.

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ETA Board Chairperson Penelope Mkhwanazi with content creators and influencers at the launch of the 2025 Choose Eswatini festive campaign. Photo by Sphelele Manyatsi.

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Adekunle Owolabi

Adekunle Owolabi

Adekunle Owolabi is a journalist, political analyst, and digital strategist with experience across Africa and the Middle East. He focuses on international diplomacy, promotes digital inclusion, and advocates for a borderless Africa.

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