MBABANE – The Eswatini Sugar Association (ESA) has rebranded and now has the trademark, Eswatini Sugar.
The association changed its logo too, which the Chief Executive Officer (CEO) Banele Nyamane said the simplicity was informed by both national identity and international customer demands.
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Nyamane said their trademark identity will now be reflected in packaging and promotional material. He also said it will position Eswatini Sugar in penetrating new global markets.
The announcement was made at the Hilton Garden Inn, Mbabane on Thursday.
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