MALKERNS – Prime Minister Russell Mmiso Dlamini has called for greater recognition of Eswatini’s food, fashion and cultural industries as key drivers of economic growth, saying they are fundamental to the country’s future rather than peripheral to its economy.
Speaking through the Minister of Sports, Culture and Youth Affairs, Muzi Bongani Nzima, at the launch of the 2026 Standard Bank Luju Food & Lifestyle Festival on Friday, the Prime Minister said the festival reflects a nation that is proudly embracing its heritage while creating new opportunities for entrepreneurship, tourism and innovation.
Addressing guests under this year’s theme, “A Return to the African Future,” he said Luju has become a powerful example of how culture and commerce can work together to create jobs, empower entrepreneurs and position Eswatini as a leading creative and tourism destination.
“We are reminded that our food, our fashion and our culture are not on the margins of our economy; they are part of its very foundation,” the Prime Minister said.
He described the festival as a reflection of the country’s ongoing cultural and economic awakening, where African heritage and modern aspirations coexist to produce world-class experiences.
The Prime Minister also underscored the importance of Micro, Small and Medium Enterprises (MSMEs), noting that Eswatini has approximately 70,000 SMEs employing more than 90,000 emaSwati. He said Government continues to strengthen the sector through the SME Revolving Fund, loan guarantee schemes and entrepreneurship programmes, supported by the National MSME Policy 2025–2029.
According to the Prime Minister, Luju complements these national efforts by creating platforms that connect local entrepreneurs with new markets through initiatives such as the Food and Fashion Indabas while showcasing the commercial potential of Eswatini’s creative industries.
He welcomed the festival’s expansion to a full two-day programme, saying the milestone is expected to increase visitor numbers, extend tourist stays and generate greater economic opportunities for local businesses.
The Prime Minister further praised the festival’s Corporate Social Investment partnership with World Vision Eswatini, particularly the Honey and Beekeeping Project, describing it as an example of development that empowers communities while creating sustainable livelihoods.
He concluded by thanking Standard Bank Eswatini, House On Fire and all festival partners for their continued investment in the Kingdom’s creative economy before officially launching the 2026 Standard Bank Luju Food & Lifestyle Festival.
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