Italian luxury sports car manufacturer Ferrari has officially unveiled its first fully electric vehicle, marking a historic shift for the iconic brand as it bets on the future of high-performance electric mobility despite slowing global enthusiasm for EVs among some luxury rivals.
The new electric model, named the “Luce” — Italian for “light” — was presented in Rome on Monday during a high-profile launch attended by more than 200 journalists from around the world. The unveiling represents Ferrari’s most ambitious transformation yet, as the company seeks to blend its legendary performance heritage with cutting-edge electric technology.
According to Reuters, the Luce was developed over five years with assistance from former Apple design chief Jony Ive and his design collective LoveFrom. It is also Ferrari’s first-ever five-seater and four-door vehicle, aimed at wealthy families seeking luxury, practicality and performance in one package.
Ferrari Chief Executive Officer Benedetto Vigna described the launch as the culmination of years of engineering and design work.
“It’s the result of five years of work,” Vigna said during the launch event.
The Luce carries a hefty price tag of approximately €550,000 (around $640,000), with deliveries expected to begin during the fourth quarter of 2026.
Unlike Ferrari’s traditional models powered by roaring V12 and V8 petrol engines, the Luce is fully electric and powered by four electric motors — one on each wheel. Ferrari says the system produces more than 1,000 horsepower and can reach speeds above 310 kilometres per hour.
Despite weighing more than 2.2 tonnes, the car is said to offer enhanced agility and dynamic handling through its advanced all-wheel-drive electric setup.
Ferrari also revealed that the Luce has a driving range of more than 500 kilometres on a full charge, positioning it competitively within the premium EV segment.
In a move aimed at preserving Ferrari’s emotional driving experience, the company incorporated amplified natural vibration sounds from the electric powertrain to mimic the visceral sensation associated with traditional Ferrari engines.
Ferrari’s Chief Marketing and Commercial Officer Enrico Galliera said the company believes some clients are looking for a different kind of Ferrari experience.
“In our client base there are many who are still looking for something completely different, to be used in different moments of life,” Galliera said.
The Luce’s design signals a departure from Ferrari’s traditionally aggressive styling. The vehicle features a larger body structure, extensive glass surfaces and a more refined luxury-focused appearance. During the launch, five Luce vehicles in colours ranging from Ferrari-red to white and light blue were displayed in a dramatic light show presentation.
Inside, Ferrari retained its hallmark luxury feel with leather upholstery, anodised aluminium finishes and glass detailing. The cabin also includes several physical buttons and controls, distancing itself from the fully touch-screen approach adopted by some electric vehicle manufacturers such as Tesla and various Chinese EV brands.
The launch comes at a time when luxury automakers including Porsche and Lamborghini are reportedly reassessing their electric vehicle ambitions due to softer-than-expected global demand.
However, Ferrari appears determined to position itself strongly in emerging EV markets such as China, where electric vehicles are increasingly dominant and large petrol-powered vehicles face heavy taxation.
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