MBABANE – The Eswatini Lifestyle Awards (JELA) have secured strong corporate backing ahead of the 2025 edition, with four major brands joining as official sponsors.
CNB Branding and Marketing, Diskibet, Kabisa, and BSA have pledged support for the event, which will take place on November 29, 2025, at the Mavuso Trade and Exhibition Centre. The awards, founded and directed by local creative entrepreneur Jumbo Khumalo, celebrate excellence in Eswatini’s entertainment, fashion, and lifestyle sectors.
Leading the sponsorship drive is CNB Branding and Marketing, which has contributed E25 000 towards event materials such as banners, flyers, and T-shirts. Khumalo described the partnership as a significant boost for the awards.
Diskibet, an Eswatini-based online betting platform, has provided E8 000 to cover screen installations at the Mavuso venue. Meanwhile, Kabisa, the popular energy drink brand, will supply beverages for the event, including both alcoholic and non-alcoholic options.
BSA has sponsored the sound system, ensuring high-quality audio throughout the event, which will feature a karaoke session as part of the entertainment lineup.
Khumalo said the support from these brands marks a turning point for the awards, which continue to grow in scale and professionalism each year. He also confirmed that the Eswatini National Council of Arts and Culture has covered the venue costs at Mavuso, further strengthening preparations for the upcoming ceremony.
Discussion about this post