Dubai, UAE – QuicKart, the UAE’s first dedicated fresh commerce platform specialising in dairy and farm produce, has secured US$1.5 million in seed funding to expand its farm-to-home operations across the Emirates.
The funding, announced on February 11, 2026, will be used to strengthen operations in Dubai, Sharjah and Ajman, while preparing for a launch in Abu Dhabi. The capital will also support supply chain optimisation, technology upgrades and the expansion of last mile fulfilment capacity.
The round was led by Orbit Ventures, with participation from angel investors, family offices and high net worth individuals. The investor group includes Ashneer Grover, Manoj Tiwari, Hrishikesh Pradhan, Vinay Sharma, Ashutosh Tripathi of kinamatics Impex, Mitul Kapadia, Ashim Ohri, Shirley Mirchandani, Harish Banga and Akhilesh Bangre, among others.
QuicKart operates a direct farm to home model that connects households with local farms, delivering fresh milk, cheese and vegetables within hours of production. By shortening the supply chain and removing intermediaries, the company aims to ensure freshness for consumers while allowing farmers to retain greater value for their produce.
The business also serves the HoReCa sector, restaurants and cloud kitchens through a dedicated B2B vertical, supplying farm fresh produce directly from its partner farms.
“The fresh produce market in the UAE presents enormous potential, yet has remained largely underserved by traditional platforms,” said Pravin Rai, Founder, QuicKart. “This funding validates our farm to home approach and will enable us to strengthen our direct sourcing infrastructure, expand our network of partner farms, and bring genuinely fresh produce measured in hours, not days to more households and businesses across the UAE. We’re proud to be building a venture that not only serves consumer needs but also contributes to the nation’s food security objectives whilst creating sustainable livelihoods for local farmers.”
Minjia Wu, Partner at Orbit Ventures, said: “Dairy and fresh food fundamentally face the time problem of shelf life and harvest periods, but customers demand them year round. Per capita dairy consumption in the UAE over the last 5 years has witnessed major growth up 32% since 2020 in some urban areas. QuicKart is positioned as a critical infrastructure nexus across food storage, transportation, and distribution from farm to final buyer. On a national level, QuicKart is a pillar in the reduction of import dependency for its support for local production and a hedge against commodity price volatility in the face of global disruptions like a pandemic,”
Ashneer Grover added: “QuicKart is addressing a fundamental need in the UAE market with a laser focused approach. Their direct farm model eliminates unnecessary intermediaries, which means better prices for consumers and better margins for farmers. It’s a compelling proposition that creates value across the entire supply chain.”
Manoj Tiwari said: “QuicKart’s farm direct model represents a fundamental shift in how fresh produce reaches consumers in the UAE. By building direct relationships with local farms and controlling the entire supply chain from harvest to home, they’ve created a defensible competitive advantage that traditional platforms simply cannot replicate. The team’s execution capabilities and their early traction in both consumer and B2B segments give me tremendous confidence in their growth trajectory.”
The company plans to use the capital to enhance its technology platform, expand its fleet and fulfilment network, onboard additional farm partners and invest in cold chain infrastructure to maintain product quality. It also intends to broaden its range of farm fresh products as it scales operations across the UAE.
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