Mbabane – The Eswatini Tourism Authority has reported that the #ChooseEswatini campaign, led by local social media content creators, reached over four million views.
The campaign, aimed at promoting domestic tourism during the festive season, saw strong engagement across multiple platforms.
“We partnered with influencers because they have the numbers. People are no longer consuming media the traditional way,” said ETA Head of Marketing Chunky Mdluli-Dlamini.
She noted that the campaign performed best on Facebook, followed by TikTok and Instagram.
Mdluli-Dlamini added that the Authority will continue to promote domestic tourism and is now rolling out a Valentine’s Day initiative under the banner #LoveEswatini.
She said more Eswatini citizens are travelling locally and spending money within the country, which shows that Emaswati are warming up to domestic tourism.
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