Mbabane – Eswatini is a country rich in culture, natural beauty, and hidden experiences that often go unnoticed by both locals and tourists. To shed light on these treasures, we sat down with one of the country’s most dynamic lifestyle and travel influencers, whose journey from humble beginnings to a thriving digital presence has inspired thousands. In this exclusive interview, she shares her experiences as a content creator, her role in promoting domestic tourism through the ETA campaign, and her vision for showcasing the beauty and diversity of Eswatini to the world.
Q: Many people perceive Eswatini as expensive or having little to offer. What’s your take on this?
A: I think there’s a misconception around Eswatini. While some may see it as expensive, there’s actually so much to explore, both for locals and tourists. From fine dining restaurants to five-star hotels like Hilton Garden Inn, which is truly a beautiful landmark, and even safari, there’s a lot to experience. Honestly, it’s a place full of hidden gems waiting to be discovered.
Q: How do you see the role of media and influencers today?
A: People consume information differently now. Newspapers and radio still matter, but most people are on their phones. Platforms with large followings can be used to share important information because that’s where people are. Influencers play a huge role because we can reach audiences where they actually are.
Q: What inspired you to start content creating?
A: I began as a health educator online, sharing accurate information about topics people were often uncomfortable discussing, especially sexual and reproductive health. Over time, I wanted to explore my interests in fashion, travel, restaurants, skincare, and lifestyle content. People responded really well, and I realized lifestyle content was my niche.
Q: How did you grow your platform?
A: Authenticity has been key. I have over 100,000 followers on TikTok and more than 20,000 on Instagram. Being true to yourself and relatable resonates with people. You can’t fake relatability, it just doesn’t work. I focus on creating content that people can connect with, and I’ve been able to turn everyday things into engaging content.
Q: What makes your personal brand unique?
A: I’ve built my brand from nothing, which I think inspires others. Many content creators are doing amazing work, but my journey from humble beginnings shows that anyone can move from nothing to something. That’s something I’m proud of and hope others see as motivation.
Q: What are your goals as an influencer for 2025?
A: Next year, I want to diversify into other creative platforms and travel more, both locally and internationally. I also want to continue engaging with the supportive community I’ve built, giving them the best content possible.
Q: How did you become part of the ETA campaign?
A: I worked with ETA on their Easter campaign and delivered beyond expectations. That dedication led to being invited to be part of the December campaign. Consistently giving your best opens doors.
Q: What does this national campaign mean to you?
A: Personally and professionally, it’s huge. ETA is one of the largest entities in the country for tourism. Being able to create content that showcases the beauty of Eswatini, both to locals and international audiences, is a dream come true. It also helps build my portfolio as a content creator.
Q: What message do you hope to communicate through this campaign?
A: I want to encourage Mswati and other locals to travel domestically and explore their country. Eswatini has so much to offer, from rich culture to beautiful, untouched sceneries. I also hope to invite people from neighboring countries to experience what our country has to offer.
Q: How has the public responded to your involvement in the campaign?
A: The response has been overwhelmingly positive. My community has been very supportive, showing love for the content I create and embracing the campaign wholeheartedly.
Q: What makes Eswatini stand out as a country?
A: We’re a small country with one of the richest cultures in Africa. Peace, beauty, and our welcoming people make us unique. Our untouched sceneries and commitment to preserving nature create an authentic and clean experience for visitors, whether in rural or urban areas.
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