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Home Travel Tourism

New Eswatini Tourism Authority board appointed

Adekunle Owolabi by Adekunle Owolabi
June 12, 2025
in Tourism
Reading Time: 1 min read
0
Newly appointed board members of the Eswatini Tourism Authority pose for a group photo with the Minister of Tourism and Environmental Affairs, Hon. Jane Mkhonta-Simelane, following their official unveiling in Mbabane.

Newly appointed board members of the Eswatini Tourism Authority pose for a group photo with the Minister of Tourism and Environmental Affairs, Hon. Jane Mkhonta-Simelane, following their official unveiling in Mbabane.

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Mbabane – Tourism and Environmental Affairs Minister Jane Mkhonta-Simelane has named a nine-member board to lead the Eswatini Tourism Authority (ETA) amid efforts to revive the sector.

The new chairperson, Penelope Mkhwanazi, will be joined by Thembayena Dlamini, Elizabeth Anne, Christine Ndlovu, Nkululeko Dlamini, Phila Manyatsi, Samu Dlamini, Vusi Dlamini, and Njabuliso Gwebu.

Minister Mkhonta-Simelane told the board their leadership comes at a critical time for the tourism industry, which faces economic challenges but also opportunities for growth. She called for collaboration with management, government, and private stakeholders while maintaining transparency and accountability.

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“Your tenure should bring transformation, innovation, and lasting impact,” she said. The board is expected to drive strategies to boost tourism and strengthen Eswatini’s position as a regional destination.

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Honourable Jane Mkhonta Simelane, Honourable Welcome Dlamini, ETA CEO Mr. Vusie Norman Dlamini, and Senior Tourism Officer Ms. Samukelisiwe Dlamini during their courtesy visit to the Eswatini Embassy in Riyadh. Photo by Eswatini Tourism.

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Delegates attend the Domestic Market Segmentation Survey training session at SibaneSami Hotel, equipping enumerators with tools to collect data on local travel patterns. Photo by Eswatini Tourism.

ETA trains enumerators on domestic survey

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Adekunle Owolabi

Adekunle Owolabi

Adekunle Owolabi is a journalist, political analyst, and digital strategist with experience across Africa and the Middle East. He focuses on international diplomacy, promotes digital inclusion, and advocates for a borderless Africa.

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