Eswatini content creators drive digital growth

A new wave of content creators in Eswatini is playing a pivotal role in shaping the country’s growing digital economy. A two-day workshop at the Mbabane American Corner saw a vibrant group of local talent come together to enhance their skills in promoting brands, tourism, and their creative ventures.

The event was led by Gabriella Mikiewicz, a well-regarded American communication consultant and content creator. Mikiewicz guided the participants through the complexities of content creation and influencer marketing, sharing valuable insights to help them thrive in the digital space.