Eswatini’s tourism sector is gearing up for the Easter season with the launch of the #UnwrapYourEasterAdventure campaign, an initiative designed to boost local and international travel to the Kingdom. Minister of Tourism and Environmental Affairs, Jane Mkhonta-Simelane, officially introduced the campaign yesterday morning, calling on visitors to explore the country’s rich cultural and natural attractions.
Organized by the Eswatini Tourism Authority (ETA) with support from HOTAES and industry leaders, the campaign aims to promote domestic tourism while drawing regional and international travelers to the Kingdom’s lesser-known destinations.
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The launch event at Mountain View Hotel brought together key tourism stakeholders, including Acting CEO Chunky Mdluli Dlamini, government officials, and social media influencers.
Tobie Motsa, Manager at Mountain View HotelNathi Gule, the MC of the launch event, engages with guests during the unveiling of the #UnwrapYourEasterAdventure campaign.
Photo: by Eswatini Tourism AuthorityMinister Jane Mkhonta-Simelane officially launches the #UnwrapYourEasterAdventure campaign, encouraging tourism within Eswatini. Photo: Eswatini Tourism AuthorityMinister Jane Mkhonta-Simelane officially launches the #UnwrapYourEasterAdventure campaign, encouraging tourism within Eswatini.Tobie Motsa, Manager at Mountain View HotelMinister Jane Mkhonta-Simelane officially launches the #UnwrapYourEasterAdventure campaign, encouraging tourism within Eswatini. Photo: Eswatini Tourism AuthorityEswatini Tourism Authority launches the #UnwrapYourEasterAdventure campaign, inviting locals and visitors to explore the Kingdom this Easter season.Acting CEO Chunky Mdluli Dlamini joins tourism stakeholders in unveiling the #UnwrapYourEasterAdventure campaign, promoting local travel experiences.Acting CEO Chunky Mdluli Dlamini joins tourism stakeholders in unveiling the #UnwrapYourEasterAdventure campaign, promoting local travel experiences. Photo: Eswatini Tourism AuthorityNathi Gule, the MC of the launch event, engages with guests during the unveiling of the #UnwrapYourEasterAdventure campaign.
Photo: by Eswatini Tourism AuthorityActing CEO Chunky Mdluli Dlamini joins tourism stakeholders in unveiling the #UnwrapYourEasterAdventure campaign, promoting local travel experiences.Acting CEO Chunky Mdluli Dlamini joins tourism stakeholders in unveiling the #UnwrapYourEasterAdventure campaign, promoting local travel experiences.Local influencers join the launch of the #UnwrapYourEasterAdventure campaign, spreading the message of exploring Eswatini this Easter.
Photo: by Eswatini Tourism AuthorityMinister Jane Mkhonta-Simelane officially launches the #UnwrapYourEasterAdventure campaign, encouraging tourism within Eswatini. Photo: Eswatini Tourism Authority
Adekunle Owolabi is a journalist, political analyst, and digital strategist with experience across Africa and the Middle East. He focuses on international diplomacy, promotes digital inclusion, and advocates for a borderless Africa.
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