Mbabane – Her Royal Highness Princess Sikhanyiso Dlamini has launched the Royal Signature Expo 2026 and Mega Raffle, unveiling a new national platform expected to showcase premium brands, investment opportunities and enterprise growth in the Kingdom.
The launch event brought together government leaders, private sector partners and other stakeholders, with organisers positioning the initiative as part of activities leading up to celebrations of the 40-year reign of King Mswati III.
In her remarks, Princess Sikhanyiso described the Royal Signature Mega Raffle as more than a luxury offering, saying it represents national participation and shared purpose. She said the initiative features a portfolio of five ultra-premium prizes valued at E50 million.
These include high-end vehicles such as a Rolls-Royce Ghost, Aston Martin, Lamborghini Urus and Mercedes Maybach, along with an exclusive jewellery collection.
She further explained that proceeds from the raffle will contribute towards the completion of the International Convention Centre, a project expected to support employment creation, boost tourism and attract major international events to the country.
Meanwhile, Minister of Commerce, Industry and Trade Manqoba Khumalo introduced the Royal Signature Expo 2026 as a national platform that will showcase both global and local brands while creating space for business engagement.
Khumalo said the Expo will facilitate connections between investors and strategic partners, while opening opportunities for local enterprises to participate in the premium and luxury market segment.
He added that the event will coincide with a period when the Kingdom is expected to host regional and international leaders, creating an environment for business, investment and diplomatic engagement.
The Royal Signature Expo is scheduled to take place from April 25 to 27, 2026, and will form part of broader national celebrations, with the International Convention Centre identified as a key venue for high-level global events.
The Ministry of Commerce, Industry and Trade said it will continue supporting initiatives that promote investment and create opportunities for businesses and entrepreneurs across Eswatini.
Discussion about this post