Ezulwini: MTN Eswatini has come out clean about the live streaming failure.
“The Premier League live-streaming package could not break even due to massive costs incurred. It did not make business sense following huge financial outlays to get the projects going,” saidthe sponsor
This was revealed during a breakfast meeting between MTN Eswatini and media houses at the company’s headquarters (Mahlalekhukhwini House) in Ezulwini. On Thursday 26 August. MTN brand sponsorship manager Lando Dlamini said the live streaming initiative had shown massive potential, drawing thousands of football fans online but did not live up to its full potential once it was up and running. Despite the effort, MTN could not realize the benefit of a business point of view. “The numbers of views received during the proof of concept launch last year in December was very encouraging. MTN was confident to move ahead as planned and launched the live streaming at the start of the 2020/2021 season.
“Due to different factors, we did not get anywhere close to the views we had when we piloted this innovative. This feedback means MTN needs to take the idea back to the drawing board and re-think how best to implement the concept in a manner that will generate revenue that would at least cover all overhead cost” said Dlamini.
Initially, MTN planned to share 70per cent of the profit gained from the live streaming with the premier league of Eswatini to help teams sustain their activities. However, that is still a dream.