ACCRA – Ghana’s Minister of Communications, Digital Technology and Innovation, Mr Samuel Nartey George, has rejected a proposal from DStv Ghana to maintain current subscription rates while holding back revenue remittances to its headquarters.
Responding to a public statement issued by MultiChoice Ghana on Saturday, the Minister accused the broadcaster of treating Ghanaian consumers with disregard. He referenced a similar case in Nigeria where MultiChoice reversed price increases after regulatory and legislative interventions.
Mr George noted that despite the Ghanaian cedi appreciating by about 10 percent earlier this year, alongside falling inflation and fuel prices, DStv still went ahead with a 15 percent price hike in April.
He revealed that the company’s alternative proposal — to keep prices unchanged but halt foreign remittance of revenues — lacked merit and did not address the core concern of affordability for Ghanaian consumers.
According to the Minister, his aim is to ensure that Ghanaians are charged fair prices for services offered by the broadcaster. He called on local DStv employees to support the broader demand for pricing reforms.
Mr George maintained he was still open to further dialogue but insisted any talks must focus solely on reducing subscription fees, describing other discussions as irrelevant.
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