Mbabane: The Eswatini Tourism Authority (ETA) has launched a campaign that aims to reward domestic travelers who visit three or more places locally.
The campaign dubbed #MyEswatiniMyHoliday is aimed at encouraging locals to embrace Eswatini as their holiday destination of choice during the festive season.
The launch was also marked by the unveiling of the #MyEswatiniTop10 Holiday Challenge which invites locals to share the Top 10 experiences on their Eswatini travel wish list and visit a minimum of 3 local destinations to stand a chance to win exciting prizes. as per the campaign, the more local tourist experiences any person has will make them stand better chances to win greater prizes.
As it is known, the festive season is marked by people going out with their families and friends to explore lots of beautiful holiday destinations and making memorable experiences. the Festive season is indeed one of the most vibrant seasons across the world.
EmaSwati are encouraged to participate in the #MyEswatini MyHoliday challenge by compiling a list of top ten places they wish to visit, of the top ten list they should visit at least three of them, and take pictures of themselves within the establishments. The challenge requires that they should spend at least E250 and take pictures of the receipts with their full names to 7808 9000. They are expected to post the holiday pictures and tag Eswatini tourism social media pages using Hangtag’s MyEswatiniTop10 #MyEswatiniMyHoliday. The picture with the most likes on social media will be the winner. Weekly draws are conducted on Fridays and will continue until January 28, 2021.
The campaign aims to make emaSwati rethink domestic tourism and to expose the beauty of the Kingdom of Eswatini. With the advent of covid-19 international travel became a bit more expensive due to the cost of travel and COVID-19 tests, and the inconvenience of covid-19 regulations that change every day.
Eswatini Tourism Authority continues to encourage emaSwati to explore their own country as traveling locally is way cheaper. The campaign also aims to instill the culture of travel amongst emaSwati. The campaign will stimulate local travel across all four regions in the country.