Mbabane: As winter approaches, consumers are looking for the best fashionable winter wear to keep them warm.
Cotton Sway, a clothing brand owned by Bonkhe Shabangu has hit the market with classic winter wear. Taking it to social media, tagging Illa Penboy dressed in full gear, fashion lovers started flooding with enquiries and some placing orders.
In an interview with this publication, Bonkhe Shabangu a renowned young Swazi author who is also the owner of Cotton Sway said Cotton Sway was established early April 2020 during the middle of the partial lockdown, and has recently launched its first clothing line, which is winter wear comprising mainly of hoodies in white Color which most people have shown love for”.
Shabangu said they were also in a process of releasing T-shirts, Backpacks and other designs.
Responding to questions about why launching the first product in winter Shababgu said they are starting with winter wear because the cold days have come. “Cotton Sway to draw people’s interest, we had to find relevance by producing winter wear”.
“We launched at a right time because we will be able to focus on the winter season and meet people’s need for warm clothes. Thus far, the response is positive, as seen on social media” he said.
Shabangu said the vision behind the brand is quite broad. “Cotton Sway is not limited to merchandise. It is an upcoming fashion stable that will host fashion events and promote fashion creatives when the world fully gets back to normal life after lockdowns” he said
As a pioneer of this concept, Shabangu said he is constantly monitoring the situation leading to a “new normal”, to be able to position the Cotton Sway brand accordingly
Cotton Sway has an official Facebook page where the merchandise is also and also features other local fashion bands on the same page.
Shanbangu said they were producing the merchandise on demand, and through social media, they are able to take orders and make custom arrangements for delivery.
Bonkhe Shabangu is not new in the journey of fashion and selling of fashion merchandise. “I consider myself as a Fashion and lifestyle entrepreneur” he said.
He started selling t-shirts while still at the University of Eswatini while studying at the University of Eswatini, Luyengo Campus between 2011 to 2015.
Since then Shabangu said he got into the business of selling clothes because he had fell in love with fashion and my passion for it has grew to other disciplines of fashion, such as brand development, influencer marketing, social media marketing and blogging. After graduating, Shabangu said he ventured into stocking and reselling men’s forma