Amid the COVID-19 pandemic, MTN Group has emerged to be the most helpful private sector brand during the pandemic.
This is after MTN Group scoops African brand awards and was named the most helpful private sector brand during the pandemic.
MTN has a footprint in over 20 countries in Africa including Eswatini, as of September 2020, MTN recorded 273.44 million subscribers, making it the ninth-largest mobile network operator in the world, and the largest in Africa. Active in over 20 countries, one-third of company revenue comes from Nigeria, where it holds about 35% market share.
According to a statement released by MTN, the brand is growing from strength to strength and is evidenced by its top rankings in two separate independent brand surveys released this week.
MTN remained the ‘Most Admired African Brand’ in the Brand Africa 100 and Africa’s Best Brands 2021 survey published on Tuesday. The survey covers 28 countries representing 80% of the continent’s population as well as 80% of its GDP.
For the 10th year running, MTN was also named as the most valuable and strongest South African brand by Brand Finance, which gave the Group a brand value of R44.8 billion in its South Africa 50 2021 survey released on Monday.
This year, Brand Africa’s survey included a new category of brands that were perceived to have been helpful during the COVID-19 pandemic. MTN was named the number one private-sector brand in this category and followed the World Health Organization in the overall rankings.
During COVID-19, the Group worked to keep people connected and informed. In a unique public/private partnership in early 2021, MTN donated US$25 million to the African Union’s vaccination programme to secure COVID-19 vaccines for the continent’s health workers.
The Group also worked with host nations to support the Africa COVID Communications and Information Platform and launched the #WearItForMe mask campaign to encourage people everywhere to protect each other.
MTN Group President and CEO Ralph Mupita, said MTN’s work to achieve the best brand in the markets is part of ensuring that they offer the leading customer experience. He said this was a vital enabler of our Ambition 2025 strategy, adding that 15 of the Group’s 21 operations boosted their market’s highest net promoter scores.