MBABANE – Stucky Motors has broken its silence regarding the ongoing dispute over the Miss Eswatini 2024/2025 car prize, firmly distancing itself from claims that it was responsible for sponsoring or providing the vehicle.
In a detailed statement, the dealership said it wished to “clear the air once and for all” about its alleged involvement in the matter, explaining that while Miss Eswatini contestants visited the dealership for a fun photoshoot before the event, there was never any formal sponsorship agreement.
According to Stucky Motors, the pageant organisers brought magnetic stickers bearing the Miss Eswatini branding and placed them temporarily on one of the dealership’s vehicles for photos.
“These were temporary magnets, not official branding, and they were not applied or approved by Stucky Motors as part of any sponsorship,” the company clarified.
The dealership emphasised that no formal request for sponsorship was made and that it never agreed to give away a car.
“When Stucky Motors sponsors something, it’s always done the Stucky way — proudly and publicly,” the statement read, adding that the company’s usual sponsorships are accompanied by official announcements, on-site branding, management presence, and a formal handover ceremony — none of which occurred in this case.
Stucky Motors said its management was not present at any Miss Eswatini events and that there were no photos, posts, or press releases linking the company to the pageant’s prize-giving.
The company further noted that it only learned about claims of a car prize through social media posts, assuming that the pageant organisers or their partners were planning to purchase the vehicle directly.
“As the story grew, social media narratives began painting Stucky Motors as the ‘villain’ the company that supposedly didn’t honour a promise. But the truth is, we were never part of that promise at all,” the dealership stated.
Stucky Motors expressed concern over the damage to its reputation, adding that public frustration should be directed toward the actual source of the promise rather than the dealership.
“We completely understand the public’s disappointment and share the sentiment that transparency matters. That’s exactly why we’re speaking up to protect our reputation, our customers, and the trust we’ve built in Eswatini for years,” the company concluded.
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